Internet killing the television star

Old TV“After years of unfulfilled promises, online video has taken off in a big way in the past year and a half, rapidly accelerating its momentum across a wide variety of sites.” [Macworld]

It’s crazy how fast this has all gone down. More and more people are watching TV online. While just like the record industry, NBC Universal instead of trying to adapt are cringing and grasping at straws to maintain their monopolies on price and distribution.

“Universal highlights the escalating tension between Apple and media companies, which are unhappy that Apple will not give them more control over the pricing of songs and videos that are sold”

Aren’t they just shooting themselves in the foot? As piracy of these shows is quickly becoming easier then purchasing them. Note Chris Soghoian’s article “When ‘piracy’ is easier than legal purchase” [cnet.com]

Meanwhile Youtube is allowing anyone to author a show, distribute it world wide. And now:

“Participating user-partners will be treated as other content partners and will have the ability to control the monetization of the videos they create. Once they’ve selected a video to be monetized, we’ll place advertising adjacent to their content so participating user-partners can reap the rewards from their work. ”

Popular Youtube users can make their own shows and get the ad revenue without dealing with any corporate slime balls.

So I ask? If I want to produce a show. Especially today with the affordability of video equipment and video production software. Why would I even bother with a major production house?

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